BA(Hons) Fashion Promotion


Over recent years the BA(Hons) Fashion Promotion course at the University of Central Lancashire has gained an excellent reputation throughout the fashion industry for producing innovative creative and professional graduates. The same course exactly we brought at AAS College and it’s the first of its kind in the whole country.

This course produces independent, creative and industrious graduates who gain prestigious positions within the fashion industry. This is attributed not only to the creative project work undertaken throughout the course but also the essential experiences gained whilst visiting fashion related industries.

The range of choice in work experience covers areas of trend prediction, styling, public relations, marketing, promotion, visual merchandising, fashion media and journalism.

Subjects and projects that you will study on the Fashion Promotion course are:

Styling, Fashion Marketing, Photography, Brand management, Graphic Design, Visual Merchandising, Market Research, Creative Thinking, Promotional Campaigns, Social Media, Advertising, PR.

Regular shows and exhibitions are an important aspect of the School where the Fashion Design and Fashion Promotion courses join forces at venues such as the final fashion show.

36 months (3 years)

Educational form:

Education Variants:


Start Dates:
2nd October 2017

Award Body:
University of Central Lancashire – UK

British Degree:
Bachelor of Arts with Honours in Fashion Promotion

Entry Requirements

  • Diploma and transcript from your high school
  • evidence of your ability in English language (IELTS 6.0 or its equivalent)
  • portfolio
  • passport

Course at a glance:

Year 1

Introduction to Fashion Promotion

Fashion Promotion in Context

Introduction to PR & Media within the Fashion Industry

Historical Contextual Studies

Creative Computer Aided Design

Photography workshop

Year 2

Development of Fashion Promotion Campaigns

Fashion Promotion in Practise ( Industry Initiated Projects)

Contemporary Contextual Studies

Preparation for Industry

Year 3

Fashion Promotion Portfolio

Fashion Promotion Final Campaign

Creative Marketing Report

Contextual Studies – Fashion Futures


Assessment is continual and can take the form of individual presentations or verbal critiques, group assessment work or seminar presentations. Modules are assessed through project-based work, and in some cases, a portfolio submission at the end of the module is required.

In the final year students are required to present a creative and innovative promotional campaign or styling portfolio, which will be presented on a static stand for assessment. Your portfolio will also be submitted with a range of further promotional and product development work as part of an exhibition.

Career Opportunities

Our graduates are at work across the creative industries, working in fashion, social media, PR, advertising, buying departments, magazines and newspapers. Because the course is thoroughly commercial and grounded in the reality of the industry, graduates are highly sought after and go on to work in areas like brand management, marketing consultancy, trend forecasting, graphic design, styling, visual merchandising and public relations.